Tag: contacts

Sitecore Users vs. Sitecore Contacts: One Is Not Like The Other

Recently on Sitecore Stack Exchange, a question was asked regarding the Email Experience Manager (EXM) process and having a double opt-in form for a newsletter subscription. The root of the question actually had nothing to do with EXM and instead, how to manage contacts versus managing users. A lot of early implementations of EXM (and… Read More ›